Model of Competitive Advantage Influencing Performance of Solar Cell Business Groups in Thailand
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Abstract
The objectives of this research were: 1) to study the direct, indirect, and total influences of factors influencing solar cell business growth, 2) to analyze variables influencing the growth of solar cell business market players, and 3) to develop causal relationships between factors influencing the growth of solar cell business players in Thailand. This research methodology was quantitative using a stratified sampling method from a population of 460 respondents. Data collection tools are questionnaires. The statistics used in this study are average percentages. Standard deviation and structural equation model analysis by Lisrel program
Research shows that 1) factors influencing the growth of solar cell business in Thailand include human resource management, knowledge management, innovation, sales and service quality, and competitive advantages. 2) Human resource management, knowledge management, innovation, sales and service quality, and competitive advantages have direct influence, indirect influence and total influence on the growth of the solar cell business in Thailand. The analysis results are consistent with empirical data. 3) Competitive advantage models that influence the performance of solar cell businesses in Thailand, are related when considering the correlation between the variables of model adjustment.
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