Impacting and Factors Effecting Business Operations of Modern Trade Construction Materials Store

Abstract

This research aims to study; 1) the impact nature of the business of modern trade construction materials store; 2) the business operations factors of modern trade construction materials store; 3) the relationship between the impact nature of the modern trade business environment of construction materials store and important level of business operations factors of modern trade construction materials store; and 4) factors effect modern trade construction materials store business. Research and development methodology by mixed method, were carried out by qualitative research methodology by in-depth interview of 5 key informants to make a questionnaire, focus group to complete and after implemented the business operations model of modern trade construction materials store and quantitative methodology was the main. Data were collected from customers of modern trade construction materials stores, via simple random sampling of 386 respondents. The research instrument was a questionnaire. Statistic treatments were frequency, percentage, means, standard deviation, ranking by mean, Pearson product-moment correlation coefficient, and stepwise multiple regression analysis.

The research results were as follows: 1) the impact nature  of modern trade construction materials store business at a high-level, were economy, technology, political and laws, social culture respectively; 2) business operations factors of modern trade construction materials store at a high importance level were competitiveness, creating a good experience, delivering value, channel, location, price setting, and marketing promotion respectively; 3) relationship between  the impact nature of the modern trade business of construction materials store and business operations factors of modern trade construction materials store were at a moderate level; 4) business operations factors of modern trade construction materials store were creating a good experience, competitiveness, delivering value, channel, location, marketing promotion, and price setting these factors effected these factors effected  modern trade construction materials store business and together predict at 64.5 %