Branding and Contemporary Dress Code For the conservation of ecology, culture and increase economic value of Hui'an women Fujian Province, People's Republic of China

Abstract

         Creating a Contemporary Dress Brand To preserve ecological culture and increase economic value of Hui'an women Fujian Province, People's Republic of China. The objectives of the study are 1) to Study and analyze the history, dress, geography. cultural ecology of Hui'an women, Fujian Province, People's Republic of China. 2) to analyze the concepts and theories of dress design Branding and cultural ecology 3) Create a brand and contemporary dress code for the conservation of cultural ecology and increase economic value. A qualitative study method was used. Review of related literature History of Hui'an Women design theory cultural ecological theory Analyzed together with questionnaire data from 5 demographic groups, all of which support branding and clothing. Focus on conservation and increasing economic value. The results of the study found that Hui'an women's clothing It is unique from the original cultural ecology. The design must combine local wisdom, geography and way of life, preserving the old traditional patterns. The design must combine local wisdom, geography and way of life, preserving the old traditional patterns.