Using symbols in Thai art for brand building It's a trademark Packaging and retail store design Selling Thai food products in the People's Republic of China

Abstract

         This research has the objective 1) To study and analyze Distinctive symbols Cultural meaning of Thai art. 2) To analyze Chinese consumers' preferences for design elements. Inspired by Thai art 3) Create a brand design It is a trademark, packaging, and creates a decoration design for retail stores of Thai food products in People's Republic of China. A mixed qualitative and quantitative research method was used. Using a questionnaire of 300 people showing the need for additional brands from the existing ones. It will create a variety of Thai brand symbols.  and from the inquiry of the three parts of the design work The Average Value

 is between 4.00- 4.49, indicating a relatively high level of satisfaction. The standard S.D. value is quite low. The majority agreed that they were most satisfied. Using the lotus image combined with Thai architecture using gold, red and green tones. This is largely in line with the cultural preferences of Chinese consumers. Make the design feel "Closeness to nature”. The exterior decoration will focus on the structure of the church and cathedral elements. The interior is designed using Thai architectural shape models as a focal point, and the packaging uses the brand as a symbol.