Guidelines for developing the capacity of supply chain of cultural community products in Nakhon Kalong , Chaiyaphum Province.

Abstract

This research aims to 1) Study the supply chain of cultural community product entrepreneurs in Nakhon Kalong. 2) Study the supply chain capabilities of community product entrepreneurs in Nakhon Kalong and cultural areas. 3) Study problems and suggestions for developing the capacity of the supply chain of Nakhon Kalong cultural community products. A mixed-method research method was used, collecting quantitative data from a sample of 335 people in Khon Sawan Subdistrict, Khon Sawan District, Chaiyaphum Province and qualitative data from in-depth interviews with 5 entrepreneurs and community leaders, analyzed using descriptive statistics, including: Mean and standard deviation. The research results found that 1) The overall level of study on the supply chain of Nakhon Kalong cultural community products was at a high level (  = 4.01). The highest average value was the import of raw materials for production ( = 4.16), followed by the distribution and service aspect (  = 4.15). 2) The overall capacity of the supply chain of the cultural community products of Nakhon Kalong is at a high level ( = 3.96). The product and service aspect had the highest average value (  = 4.12) and 3) The main problem found is that community product sales have decreased due to the impact of the COVID-19 pandemic and competition from cheaper substitute products. Research recommendations: Government and local organizations should have policies or marketing programs that promote local products and community products with unique identities to generate income and strengthen the community in coping with changing economic situations.