Promotion of Cultural Tourism in the Prang Ku Community, Ma-Ue Subdistrict, Thawatburi District, Roi Et Province

Abstract

This study aimed to: 1) explore the cultural tourism sites in the Prang Ku community, Ma-U Subdistrict, Thawat Buri District, Roi Et To study 2) promote cultural tourism in the Prang Ku community; and 3) strengthen cultural tourism networks within the community. The research employed qualitative methods, including document analysis and in-depth interviews with 25 key informants.

          The findings were presented using descriptive analysis. The results indicate that the Prang Ku community is a significant cultural tourism site, with the ancient Prang Ku sanctuary serving as the spiritual center and cultural identity of the Isan people. The annual Bun Song Ku festival, held on the full moon day of the fifth lunar month, is a ceremonial event rooted in faith and reverence for sacred traditions. Although the festival’s format has evolved over time due to government support and changing contexts, its core values remain preserved through community cooperation and shared cultural consciousness. The preservation of local traditions through the Bun Song Ku festival reflects the unity and collaboration of community members in sustaining their cultural heritage amidst contemporary changes. The promotion of cultural tourism in the Prang Ku community serves as a model for development rooted in cultural capital and multi-sector collaboration. At the heart of this effort lies the ancient Prang Ku sanctuary, which symbolizes both the spiritual center and the way of life of the local people. Cultural tourism development in this context goes beyond economic advancement—it plays a vital role in preserving and disseminating the cultural and spiritual heritage of the community. Local temples and community members are actively involved in organizing events and promoting ethical and moral values, while government agencies support policy-making, budgeting, and infrastructure development. The integration of efforts from all sectors has transformed the Prang Ku community into a sustainable cultural tourism destination. The enhancement of cultural tourism networks within the Prang Ku community contributes to sustainable economic, social, and cultural development. This process relies heavily on inclusive participation from various community stakeholders.