Perceived Quality of Garbage Bag Products and Consumer Repurchase Behavior in Bangkok Metropolitan Area and Vicinity
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Abstract
This research article aimed to 1) examine the level of perceived quality of garbage bag products among consumers in the Bangkok Metropolitan Area; 2) investigate consumers repurchase behavior of garbage bag products; and 3) analyze the relationship between perceived product quality and repurchase behavior. A quantitative research method was employed, using a questionnaire that had been content-validated by experts (IOC = 0.67–1.00). The sample consisted of 360 consumers who had previously purchased garbage bag products in Bangkok and its vicinity, selected through a multi-stage sampling technique. Data were analyzed using descriptive statistics and Pearson correlation analysis. The results revealed that: 1) the overall perceived quality was at a high level (M = 3.92), with performance having the highest mean score (M = 3.88); 2) repurchase behavior was also at a high level, with most consumers repurchasing every 1–2 months (45.3%); and 3) perceived quality demonstrated a statistically significant positive relationship with repurchase behavior at the .01 level (r = .642). The findings can serve as guidelines for product development and marketing strategy formulation to enhance customer loyalty in the garbage bag product market.
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