An analysis of the properties of merchants in Serivavanichjataka

Abstract

The purpose of this article is to study the qualities of merchants in the Serivavanichjataka. It was found that Serivavanichjataka: is a Jataka about a monk who intends to strictly practice the Dhamma with diligence. but still did not see the result, then became discouraged discouraged, loosened his perseverance, and was the cause of Devadatta's hatred towards the Buddha As a crooked free trader who trades speculatively with cunning, deceit, lying because of their greed

The virtue of a good merchant in Serivanitjataka: The process of success of a merchant must have 5 virtues. Provide good service to make customers satisfied. Leading to repeat purchases in the future Anyone who knows their trade will be dismayed. Do not harm others Will be successful in selling easily therefore not violating morals and laws On the part of the monks, there must be Hiri ottappa in the mind. Even if there is defilement, that is, delusion, greed, and anger in the mind, but having the virtue, Hiri ottappa in the mind, will bring prosperity to oneself. and Buddhism continued A wise man, when he knows the dharma, will follow the dharma. That knowledge is for his prosperity.