Factors Influencing Entrepreneurial Intention among E-Commerce Students at the Guangxi Senior Scientific, Technology, and Commerce School in China
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Abstract
The objectives of this study were to investigate the entrepreneurial intention of students majoring in E-Commerce at the Guangxi Advanced School of Science, Technology, and Commerce, People’s Republic of China, and to examine the factors influencing their entrepreneurial intention. The population of the study consisted of 689 students majoring in E-Commerce. The sample size was determined using Yamane’s formula (1967), resulting in a sample of 255 students. The participants were selected using the stratified random sampling technique. Data were analyzed using mean, standard deviation, and multiple linear regression analysis. The results revealed that the students’ overall entrepreneurial intention was at a moderate level. Four independent variables were found to significantly influence entrepreneurial intention: self-efficacy, social support, entrepreneurial motivation, and perceived behavioral control. Together, these variables explained 83.5% of the variance in entrepreneurial intention. The findings indicated that all four variables had a positive influence on entrepreneurial intention, with self-efficacy being the most influential factor. Self-efficacy can be strengthened through skill training and the development of a business-oriented identity. Furthermore, social support, entrepreneurial motivation, and perceived behavioral control also played important roles in enhancing the intention to start a business. The results of this study can be utilized to develop programs or strategies aimed at fostering and strengthening students’ entrepreneurial intentions.
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