Development of Health Tourism in Eastern Thailand: Promoting Health and Local Economy

Abstract

Wellness tourism focuses on traveling to enhance and maintain both physical and mental health through engaging in activities and services that promote health and well-being. This study explores the development of wellness tourism products in Thailand, which are significant in promoting local economies and meeting the demands of travelers seeking health care and mental rejuvenation. From the review and analysis of various sources, it is found that wellness tourism products play a key role in attracting tourists and benefiting economic development, particularly in the eastern region of Thailand. The region can leverage natural resources and health services to develop products that cater to both health restoration and long-term health promotion. The development and promotion of wellness tourism products should focus on creating partnerships with local communities, enhancing digital knowledge and marketing strategies, and improving services tailored to different tourist groups, especially the aging population, which has specific health needs.