Promotion and Development of Capacity in Connecting Community Tourism Routes to Strengthen the Local Economy of Agricultural Tourism Community Enterprises in Samut Songkhram Province

Abstract

         The purpose of this article is : (1) to study the conditions and problems, situations and needs of community management in terms of linking community tourism routes; Strengthening the basic economy of agricultural tourism community enterprises, Samut Songkhram Province (2) To promote and develop capacity in the field of community tourism routes, to strengthen the basic economy of agricultural tourism community enterprises in Samut Songkhram Province and (3) to evaluate the promotion and development of capacity in the field of community tourism route linkage to strengthen the basic economy of agricultural tourism community enterprises, Samut Songkhram Province. 4 target groups: Group 1 uses interviews and group discussions; 30 specific key informants were selected. Group 2 is an exploratory component analysis. The sample group was the chairman and members of 200 community enterprises. Group 3 was a satisfaction assessment with 30 participants. and Group 4 is 5 experts. The results of the study show that (1) the community has strengths in diverse and unique tourist routes but has weaknesses in facilities and publicity, Sustainable development requires technology, innovation and cooperation from many sectors (2) To promote and develop capacity in the field of community tourism links, through the process of creating a project to promote agricultural tourism at Tha Kha Floating Market for sustainable development by integrating the four key elements, namely promoting community cooperation and innovation, Social and cultural capital management, tourism infrastructure development and community-based management (3) Evaluation results of capacity development in the field of community tourism route linkage. The results of this assessment reflect the project's potential to create a positive impact on the development of agrotourism and strengthen the community's grassroots economy in a sustainable manner.