A STUDY OF FACTORS AFFECTING INVESTMENT BEHAVIORS OF THIRD YEARSACCOUNTING STUDENT IN SRIPATUM UNIVERSITY KHON KAEN CAMPUS

Abstract

            The objectives of the research article were 1) to study of factors affecting invesment behaviors of third years accounting student in Sripatum University Khon Kaen Campus. 2) to study the investment factors and investment behaviors of third years accounting student in Sripatum University Khon Kaen Campus. The sample consisted of 20 people The research instruments were online survey (google form). The statistics used in the analysis were percentage, mean and standard deviation.
The results of this research found that ; Accounting students income more than 15,001 – 20,000 Baht per month. They have less than 1 years depend on long-term investment such as debentures, government bonds, gold. On the other hand,investors have more than 1 years depend on short-term investment such as Cryptocurrency Stocks. Overall investment factors on the and social are at a high level. Occupation, monthly income, and social relates to investment experience, fundamental analysis at 0.05 statistically significant level.