TOURIST ATTRACTIONS SUSTAINABLE DEVELOPMENT OF CULTURAL OF NONG BUA TAI SUBDISTRICT ADMINISTRATIVE ORGANIZATION SIBUNRUANG DISTRICT NONG BUA LAMPHU PROVINCE

Abstract

The main objective of this research was to study the development of cultural tourist attractions towards sustainability of Nong Bua Tai Subdistrict Administrative Organization. Sibunruang District Nong Bua Lamphu Province The sample group used in this research was heads of households in the area of Nong Bua Tai Subdistrict Administrative Organization of 10 villages using the formula of Taro Yamane (Ymane. 1973: 125). The total number of peoplewas 330 people. It is a questionnaire consisting of 3 parts: statistics used in data analysis. are descriptive statistics, i.e. number, percentage, mean, and standard deviation for the general data of the sample.                       The results showed that Development of cultural tourist attractions towards sustainability of Nong Bua Tai Subdistrict Administrative Organization Overall, it's at a high level. And when considering each aspect, it was found that the aspect with the highest average was tourism marketing. followed by tourism attraction management and the aspect with the least mean was the aspect of seeking and building new attractions. Suggestions for applying the results of this research For example, Nong Bua Tai Subdistrict Administrative Organization should develop tourist attractions to stand out as the identity of the sub-district. Provide an
area for selling community products for people to earn income. such as selling OTOP productsof the community and create a serious online public relations media.