MARKETING MIX AND SERVICE EFFICIENCY FOR INTERNATIONAL LOGISTIC

Abstract

     The purpose of this study is to research the “Marketing Mix and Service Efficiency for International Logistics. There are two principle objectives, firstly, is to study the concept and theory on Marketing Mix which is the Service Efficiency for International Logistics, secondly, is to study the relationship between the Marketing Mix and the Efficiency for International Logistics. The methodology used in the study included rigorous questionnaires with 322 representative samples, who is the entrepreneur, manufacturer, importer, and exporter, and whose factories is located in the industrial areas under the supervision of the Industrial
Estate Authority of Thailand. The statistical analysis involved the application of computer programme where the research hypothesis software on the dependent variables, the intermediate and the explanatory variable, along with Pearson correlation co-efficients.
     The study results are as follows:
     1) The opinion for most of the representative samples toward the Strategy for the Efficiency for International Logistics in total was high level. In single considering, the highest level was the Marketing Promotion of DDP and EXW services and lowest was the Physical Evidence for DDP and EXW services
      2) The factor of Efficiency for International Logistics in total was high level. In singleconsidering, the highest level was the Punctuation and the lowest level was the Confidence,and the relation for all Service Marketing Mix strategy and all Efficiencies found all related.