MARKETING MIX OF LINGZHI DIETARY SUPPLEMENT PRODUCT OF CONSUMERS IN BANGKOK METROPOLITAN

Abstract

     The objectives of this research were to 1. the significant level Marketing Mix of Lingzhi Dietarysupplement Product 2. consumer behavior of Lingzhi Dietary supplement Product 3. Compare significant level Marketing Mix of Lingzhi Dietary supplement Product of customer in Bangkok Metropolitan. Sample size was 385 by using Questionnaires as the instruments in gathering data. Analysis statistics are frequency, percentage, mean and standard deviation, and F- test by Statistical Package for the Social Sciences. It was found that
     1. Majority of respondent their age were between 26 -35 years 200 respondents (51.9%); education attend bachelor degree 230 respondents (59.7%), being employees of private companies 182 respondents (47.2%), their average income 15,001–25,000 Baht 190
respondents(49.3%)
     2. Majority of consumer behavior of Lingzhi Dietary supplement Product 180 respondent (46.3%)
     3. Over All area of Facial Cosmetic for Men and every area were High levels. Ranking by mean found that the first were price area, product area, and marketing promotion respectively
     4. Hypothesis testing there were not significant different of Facial Cosmetic for Men marketing mix classified by age, education attain, occupancy, and average in come