Behavior and satisfaction of choosing to listen to online music on the YouTube platform of students in Udon Thani municipality

Abstract

Abstract

            This research The objectives were 1) to study the behavior of choosing to listen to online music on the YouTube platform of students in Udon Thani Municipality, 2) to study the satisfaction with choosing to listen to online music on the YouTube platform of students in Udon Thani Municipality. This research is a survey research. 400 students in the secondary education area of Udon Thani Municipality. The research tools were: A four-part behavioral and satisfaction questionnaire was randomly collected from students studying in Udon Thani municipality. take the information were obtained and analyzed by a statistical program For the statistics used include Data were analyzed by percentage, mean and standard deviation statistics.

            The results showed that

            1) Most of the samples were female. Representing 57.75 percent, males representing 42.25 percent. Most of the sample's age range is 14-16 years old, representing 62.00 percent. Most of the education levels are high school students. representing 66.25 percent. Most educational institutions are at Udonpittayanukul School. Representing 62.75 percent, most of the average monthly income was 7,100 – 9,000 baht per month, representing 48.25 percent.

            2) The behavior of choosing to listen to online music on the YouTube platform of students in Udon Thani municipality. Most of the objectives of the sample were to watch for entertainment such as listening to music/MV LIVE, representing 77.00 percent. Students knew YouTube. Most of them are known through social media. Representing 90.50 percent, the frequency of using YouTube was mostly every day, accounting for 85.25 percent of the number of hours used on YouTube. Most of the day is more than 4 hours a day. Representing 78.50 percent when listening to music, most listened to before bedtime. Representing 58.00 percent, most of them use the internet from mobile networks. representing 77.50 percent. Most of the sample groups chose to watch music videos, music MVs, representing 46.00 percent. Most listened to Thai country music, indie. representing 54.50 percent, most of the reasons are listen because you like the artist representing 88.00 percent, most favorite singers are Kong Huai Rai, representing 46.25 percent

            3) Satisfaction with choosing to listen to online music on the YouTube platform of students in Udon Thani municipality in various aspects, respectively, as follows: Satisfaction in technical aspects and usability of YouTube. Most found YouTube has the most simple and uncomplicated technique and usage, followed by a simple window system. convenient to use Satisfaction in YouTube's entertainment mostly found that Songs and music MVs on YouTube suitable content at the highest level Listening to music on YouTube is my hobby. YouTube music is entertaining. Use YouTube to stream music or LIVE Singing at a high level