Tourists’ expectations of natural tourist attractions: A case study of Ton-Nga-Chang Waterfall, Hat Yai District, Songkhla Province.

Abstract

This research aimed to (1) study the behavior of tourists towards natural tourist attractions, a case study of Ton-Nga-Chang Waterfall and (2) study the level of tourists’ expectations towards natural tourist attractions, a case study of Ton-Nga-Chang Waterfall. The sample group used in the research was 120 Thai tourists who traveled to Ton-Nga-Chang Waterfall, Hat Yai District, Songkhla Province. The research used a convenient sampling method. The data collection tool was a questionnaire. The statistical analysis included frequency, percentage, mean, and standard deviation. The results of the research found that the level of expectations of tourists who traveled to Ton-Nga-Chang Waterfall, Hat Yai District, Songkhla Province was at a high level. When considering each aspect, it was found that tourists’ expectations in terms of attractions were at the highest level, followed by tourist activities, accessibility, and services of tourist attractions, respectively.