RESPONSIBILITY OF DONYOR SUBDISTRICT ADMINISTRATIVE ORGANIZATION, MUEANG DISTRICT, NAKHON NAYOK PROVINCE

Abstract

This research aims to 1. Study the level of social responsibility of the Don Yaw Subdistrict Administrative Organization.  2. Compare the opinions of the public regarding the social responsibility of the Don Yaw Subdistrict Administrative Organization.  3. Present the application of Buddhist principles to promote social responsibility of the Don Yaw Subdistrict Administrative Organization. The research employs a mixed-methods approach. The quantitative research uses a questionnaire for data collection, with a sample group consisting of 363 individuals aged 18 years and older in the Don Yaw subdistrict. The statistical methods used for data analysis include frequency, percentage, mean, and standard deviation. Hypothesis testing is conducted using t-tests and ANOVA. The qualitative research employs interviews with 9 individuals, and the data is analyzed through descriptive content analysis.

The research results found that 1) The level of social responsibility of the Don Yaw Subdistrict Administrative Organization is generally high. The area with the highest average score is in social and cultural aspects, followed by education and learning promotion. The area with the lowest average score is in service provision. 2) A comparison of public opinions on the social responsibility of the Don Yaw Subdistrict Administrative Organization revealed that citizens of different ages and occupations have significantly different opinions on this matter at a statistical level of 0.05, thus accepting the research hypothesis. However, citizens differentiated by gender, education level, and monthly income do not show significant differences in their opinions on the social responsibility of the Don Yaw Subdistrict Administrative Organization in Mueang District, Nakhon Nayok Province, leading to the rejection of the research hypothesis. 3) The application of Buddhist principles to promote social responsibility according to the four social objectives (Sanghavatthu) is presented as follows: 1) in terms of generosity, helping those in need; 2) in terms of kind speech, being truthful and reasonable; 3) in terms of beneficial action, sacrificing personal interests for the common good; 4) in terms of consistency, maintaining a steady approach in providing assistance.