Guidelines for Sustainable Tourism Development of Nakhonpathom Province

Abstract

The objectives of this research were (1) to evaluate tourists’s expectations toward sustainable tourism of Nakhonpathom Province (2) to analyse the situation of sustainable tourism management of Nakhonpathom Province (3) to propose guidelines for sustainable tourism development of Nakhonpathom Province. The researcher used an integrative research approach. Between quantitative and qualitative. Findings revealed that (1) expectations of Thai tourists visiting Nakhonpathom Province towards sustainable tourism development of Nakhonpathom Province overall, there is high expectation in sustainable tourism development of Nakhonpathom Province (2) situation of sustainable tourism management of Nakhonpathom Province (a) feature : environment, topography, religion, history and participation of people in the community (b) recessive : topography, natural disaster and transportation routes (c) opportunities for development : increasing knowledge of people in the community, management of existing resources valuable and adapted to the terrain (d) barriers to development : budget and COVID – 19 (3) guidelines for sustainable tourism development of Nakhonpathom Province (a) sustainable management : development Of utilities (b) society, culture and way of life of the community : inherit and preserve cultural traditions and maintain way of life of the community (c) economy : bringing the resources available in the community to transform them into products. to increase the value of resources (d) environment : improve the landscape of tourist attractions, solid waste management and communities are involved in environmental conservation (e) guidelines for building cooperation between the government, the private sector and the people : the government, the private sector and the people shared their opinions and planned to develop tourism, The government considers budget allocation for tourism development and The private sector supports in various fields