Business plan development of sunflower sprout Pranburi District, Prachuap Khiri Khan Province

Abstract

The purposes of this research are to (1) to study consumer behavior and the marketing mix of the sunflower seedling business; (2) to study the 4P marketing mix that affects the selection of sunflower seedling product purchases; and (3) to prepare a business plan for developing sunflower seedling products. young sunflower Pranburi District Prachuap Khiri Khan Province A sample of 400 people was analyzed for descriptive statistics including frequency, percentage, mean, and standard deviation. Most of the respondents were female, aged 26-45 years, single status, had a bachelor's degree or equivalent education. Occupation: Employee of a private company and has an average monthly income of 10,001 - 20,000 baht per month. Research results found that (1) consumer behavior in choosing to buy sunflower seedlings has an expense per purchase of 100-500 baht. baht per time and (2) In terms of the marketing mix (4P's), overall it was at the highest level. Ordered from highest to lowest average. The first is the distribution channel. Service process, price, product and the last step is the promotion aspect, respectively. (3) Sunflower seedling business plan. It is a service provider for sunflower seedling products near the economic center of Pranburi city, located in Wang Phong Subdistrict, Pranburi District. Prachuap Khiri Khan Province Retail, wholesale and online services in the area.