THE CAMPAIGN STRATEGY FOR ELECTION: A CASE STUDY OF VOTING CAMPAIGN OF POLITICAL PARTIES IN TRANG PROVINCE

Abstract

The objectives of this research article are as follows: 1) To analyze the problems related to the election campaign of political parties in Trang Province 2) To analyze the election campaign strategies: A case study of the election campaign of political parties in Trang Province 3) To create knowledge about the election campaign strategies: A case study of the election campaign of political parties in Trang Province. This research is qualitative research by collecting data from documents, in-depth interviews, selecting key informants for specific interviews, and organizing focus group discussions with 35 experts and qualified persons. The research instruments are interview forms and descriptive data analysis.

The results of the research found that: 1. Problems related to election campaign strategies of political parties in Trang Province: The study found that election campaigns conducted by political parties in Trang Province are grounded in a systematic analysis of the area and its contextual factors. This includes examining the public image of candidates and their competitors, demographic data, cultural background, and voter behavior. Both quantitative and in-depth surveys of voter bases are undertaken in order to utilize the data for formulating campaign strategies that are consistent with the local context.

1. Election Campaign Strategies: A Case Study of Political Parties in Trang Province The research findings indicate that political parties in Trang Province have applied the concept of political marketing based on the 4P’s framework. This includes formulating policy platforms as key political products (Product), communicating policies through personal networks and local supporters (Push Marketing), utilizing media and promotional activities to reach a wider audience (Pull Marketing), and conducting opinion polls to assess public support (Polling). However, a significant challenge identified is the image and credibility of politicians, which directly affects the level of public trust and confidence.


2. A study on the election campaign strategies of political parties in Trang province revealed that these strategies rely on fieldwork, listening to the people's problems, and adapting approaches to suit community contexts. The research proposes the PIPCP Model, which emphasizes preparation, popularity surveys, building volunteer networks, and public relations to increase the chances of winning the election.