THE EFFECTS OF CYBER RISK PERCEPTION AND ARTIFICIAL INTELLIGENCE LITERACY ON CYBERSECURITY BEHAVIORAL INTENTION
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Abstract
This study aimed to examine the relationships and influences of cyber risk perception and artificial intelligence (AI) literacy on cybersecurity behavioral intention among technology users. The research objectives were: 1) to investigate the relationship between cyber risk perception and cybersecurity behavioral intention, 2) to examine the relationship between AI literacy and cybersecurity behavioral intention, and 3) to analyze the combined influence of cyber risk perception and AI literacy on cybersecurity behavioral intention. The population consisted of technology users in both public and private sectors, and a sample of 400 participants was selected using simple random sampling. Data were collected through questionnaires and analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis.
The results revealed that:
1) Cyber risk perception was positively correlated with cybersecurity behavioral intention at a high level (r = 0.61, p < 0.01).
2) AI literacy was positively correlated with cybersecurity behavioral intention (r = 0.55, p < 0.01).
3) Multiple regression analysis showed that cyber risk perception and AI literacy together could predict cybersecurity behavioral intention by 56.7% (R² = 0.567).
The study concluded that fostering a sustainable cybersecurity culture requires promoting both AI literacy and awareness of cyber threats concurrently.
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References
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