WORK PERFORMANCE COMPETENCIES OF EMPLOYEES AT PHAKHAI TOWN MUNICIPALITY, PHAKHAI DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

Abstract

This study aimed to: (1) examine the level of work performance competencies of employees at PhakHai Town Municipality, PhakHai District, Phra Nakhon Si Ayutthaya Province; and (2) identify appropriate guidelines for developing such competencies. A mixed-method research design was employed, consisting of two phases. In Phase 1, the quantitative study involved a sample of 80 municipal employees. The research instrument was a structured questionnaire with a Cronbach’s alpha reliability coefficient of 0.904. Data were analyzed using percentage, mean, and standard deviation. In Phase 2, the qualitative study was conducted with six key informants, including municipal executives and academic experts, selected through purposive sampling. The research instrument was a semi-structured interview form, and the data were analyzed by content analysis.

The findings revealed that the overall work performance competencies of employees were at the highest level. Considering each aspect, the highest mean score was found in integrity, righteousness, and ethics, followed by professional knowledge, service orientation, and achievement motivation, while the lowest mean was observed in teamwork. However, all aspects were rated at a high level overall. Guidelines for enhancing work performance competencies included: (1) developing individual development plans; (2) providing practical training programs that can be directly applied to job functions; (3) promoting continuous participation in knowledge-sharing activities; (4) creating diverse motivational mechanisms to encourage better performance; and (5) improving the performance evaluation system to effectively foster competency development among employees.