LOGISTICS FACTORS INFLUENCING THE SELECTION OF DISTRIBUTION CHANNELS FOR STAMPED CONCRETE CONSTRUCTION MATERIALS
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Abstract
This study aimed to 1) examine the logistics factors influencing the selection of distribution channels for stamped concrete construction materials among retailers in Samut Sakhon Province, and 2) analyze the relative importance of these logistics factors affecting retailers’ decision-making. The sample consisted of 400 retail businesses, and data were collected using a structured questionnaire that was validated for content validity and had a reliability coefficient (Cronbach’s Alpha) of 0.921. Descriptive statistics (mean and standard deviation) and multiple regression analysis were employed to analyze the data.
Findings from Objective 1 revealed that the regression model was statistically significant and appropriate (F = 1117.373, Sig. = 0.000), explaining 78.6% of the variance in distribution channel selection (R² = 0.786). Three logistics factors were found to have significant positive influences: transportation efficiency (β = 0.412, p < 0.01), logistics technology utilization (β = 0.287, p < 0.01), and logistics cost (β = 0.224, p < 0.01). In contrast, customer responsiveness (β = 0.073, p > 0.05) and service provider reliability (β = 0.058, p > 0.05) were not statistically significant predictors. Findings from Objective 2 indicated that retailers with different business characteristics, such as business size and years of operation, demonstrated statistically significant differences in their perceptions of the importance of logistics factors (p < 0.05). This suggests that business characteristics strongly shape how logistics management is prioritized in distribution channel decisions.
In conclusion, the results highlight that transportation efficiency, technology application, and cost management are the most critical determinants in selecting distribution channels for stamped concrete construction materials. Other factors, although relevant, did not significantly differentiate decision-making in statistical terms. These findings underscore the need for strategic logistics management focusing on operational efficiency, digital innovation, and cost control to enhance competitiveness in the construction materials market.
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