A MODEL OF BUDDHIST TOUEISM MANAGEMENT OF WAT PA BUDDHACHINNAWONGSARAM, PHUKAMYAO DISTRICT, PHAYAO PROVINCE

Abstract

This research aimed to: (1) examine the general conditions of Buddhist tourism management in Thai society, (2) study the development of an appropriate model for Buddhist tourism management for Wat Pa Phuttha Chinawong, and (3) propose a Buddhist tourism management model for Wat Pa Phuttha Chinawong, Phayao Province. The study employed a qualitative research methodology, comprising documentary research and field research. Data were collected through in-depth interviews with key informants and participant observation, and were analyzed using content analysis.

             The findings revealed that the Buddhist tourism management of Wat Pa Phuttha Chinawong is characterized by the integration of Buddhist faith with local cultural traditions, creating both spiritual value for visitors and economic benefits for the surrounding community. The developed model, referred to as POSC, consists of four key components: (1) Physical and Environmental Components — focusing on landscape design and maintenance, provision of facilities, and conservation of historical sites with unique characteristics; (2) Organization of Buddhist and Cultural Activities — emphasizing meditation retreats, Dhamma talks, Buddhist art exhibitions, and the revitalization of local traditions; (3) Spiritual and Intellectual Development of Tourists — through the provision of meditation spaces, Dhamma reading corners, inspirational quotations, and short training courses in mindfulness practice; and (4) Community and Network Participation — engaging the community in service provision, establishing collaborative networks, and developing local tour guides. The new body of knowledge generated from this research is the POSC Model, which serves as a holistic framework for Buddhist tourism management. It encompasses environmental management, religious activities, spiritual development of visitors, and community and network participation. The model has theoretical value for application in other contexts and practical value as a guideline for developing Buddhist tourism in alignment with the social, economic, and cultural contexts of local communities in a sustainable manner.