A STUDY OF BUDDHIST METHODS OF COMMUNICATION FOR CREATE HAPPINESS IN THE DIGITAL AGE

Abstract

This research article aimed to: 1) study knowledge related to communication in the digital age, and 2) study Buddhist methods of communication for creating happiness in the digital age. The study employed a documentary research methodology by collecting data from academic documents, textbooks, books, theses, and research studies related to Buddhist methods of communication in the digital age. The data were analyzed using descriptive analysis based on a two-dimensional research framework consisting of SMCR Model communication theory and digital technology.

The findings revealed that: 1. Communication in the digital age refers to communication conducted through the Internet and digital technologies. Its major components include the sender, message, communication channels, and receiver. Modern technologies are utilized to enhance communication efficiency; therefore, people need to possess digital literacy skills and use technology ethically, while organizations must continuously adapt themselves to align with the digital world 2. Buddhist methods of communication for creating happiness in the digital age involve the integration of Buddhist principles with modern communication and Digital Technology. Monks serve as the senders, Buddhist teachings function as the message content, and digital media together with the Internet are used as channels for disseminating Buddhist teachings to digital citizens. At the same time, information technology is employed to support the propagation of Buddhism and to promote happiness within society.