Value Assessment of Urban Forest Learning Center: PTT Reforestation

Abstract

Assessing the value of the Urban Forest Learning Center, This study aims to evaluate the value of the Urban Forest Learning Center in the City: the PTT Reforestation. These used qualitative research methods based on phenomenological concepts with in-depth interviews and behavioral observations of 5 stakeholders. This study found that the value arising from operations is divided into two levels: the basic and the added value levels. These are divided into three categories: economy, society, and environment. Project implementation creates social and environmental values at a basic level. Furthermore, it creates additional value in the economy. An important factor affecting the different valuations of urban forests is the experience of the informants, Knowledge about urban forests, Entering the forest Relationship style, and Different social levels. As a result, the value of the urban forest project has increased, giving meaning to urban forests, and the value of forests is different. Also, the analytical thinking skills of the informants who have experience with forests result in analytical thinking in interpreting the value of urban forests from another perspective. The findings of this study reflect essential information that can be used as part of designing effective and efficient social responsibility activities. It is resulting in sustainability.