Development of Community Enterprise for Self – Reliance in the Isan Tai Phuan, Ban Dong Bang, Kut Bong Subistrict, Phonphisai District, Nongkhai Province.

Abstract

          This research aimed to: 1) Problems of Isan Tai Phuan Community Enterprises; 2) Potential and Development Approaches for Isan Tai Phuan Community Enterprises; and 3) Results of Community Enterprise Development toward Self-Reliance in Isan Tai Phuan Communities. This qualitative research utilized in-depth interviews, observation, and focus group discussions with 24 participants. Data were analyzed content-based. The findings revealed that members of Isan Tai Phuan community enterprises lack planning priorities; personnel lack knowledge of local wisdom, management, marketing, finance, and innovation; and lack continuous consultation and support from government agencies. Furthermore, local raw material and equipment management is outdated; products lack uniqueness and added value. The potential and development approaches for Isan Tai Phuan community enterprises emphasize "Marketing 6.0" by digital consumer studies. Government agencies establish regulations, audits, and training to ensure accurate accounting practices. Product design involves coordination with educational institutions to provide design consultation and advice. Production supports the use of local raw materials. Government agencies provide training. Lack of Cooperation: Coordination with educational institutions and government agencies to provide training and knowledge. Cost reduction, use of local raw materials, and reduction of external purchasing are also important. Information Technology: Using IT for marketing, advertising, and online sales. When developed, problems can be solved and cooperation can be established until the group can be self-reliant. In terms of technology, free training is provided by the government. In terms of economy, the group adheres to the Sufficiency Economy principle, living a self-sufficient life, not being extravagant, and spending thriftily. In terms of society and culture, they rely on mutual assistance, sharing knowledge, and taking responsibility for community work with willingness and without expecting anything in return.