Strengthening the capacity to develop community enterprise groups in weaving rice baskets. Ban Kham Phatthana, Ban Phue Subdistrict, Phon Phisai District, Nong Khai Province

Abstract

This qualitative research was conducted with the primary objectives of investigating operational obstacles, analyzing business potential, and proposing strategic guidelines for product development and management within the Ban Kham Pattana Rice Basket Weaving Community Enterprise, located in Ban Phue Subdistrict, Phon Phisai District, Nong Khai Province. The researcher utilized a purposive sampling method to select 23 key informants, comprising 20 community members and 3 local leaders. Data collection was executed through a comprehensive methodology involving in-depth interviews, field observations, and focus group discussions, followed by a rigorous content analysis process. The research findings initially indicate significant obstacles, including an organizational structure that fails to encompass all necessary missions and a distinct lack of proactive management systems. Furthermore, the enterprise faces challenges in adapting to digital transformation, labor shortages, and a deficiency in modern labor-saving machinery, while personnel specifically lack essential skills in accounting, value-added product design, and strategic management. Regarding operational potential, the study identifies strengths in inclusive management, where members participate in decision-making, collective bamboo reforestation, and the maintenance of strong inter-village alliances. The enterprise also benefits from financial stability derived from internal savings funds and government support, alongside a communal culture of mutual assistance and an eagerness to utilize online media for knowledge acquisition to maintain competitive quality standards. Finally, the proposed development guidelines recommend adhering to the 4P’s marketing mix framework by diversifying raw materials, streamlining production to minimize costs, and enhancing product aesthetics to increase market value. This strategy includes expanding into digital marketplaces, offering member-exclusive discounts, and ensuring superior service for all customer segments. Ultimately, management guidelines emphasize fostering a continuous learning environment, encouraging active member participation, and strategically linking local wisdom with professional networks to ensure long-term sustainability.