The Factors Affecting Thai Tourists' Decision on Visiting Khlong Bang Luang Floating Market, Phasi Charoen, Bangkok

Abstract

 The research was to study factors affecting Thai tourists’ decision on visiting Khlong Bang Luang Floating Market, Phasi Charoen, Bangkok in 2018-2019. The tool for data collection was a survey questionnaire distributed to 384 Thai tourists on their visit at Khlong Bang Luang Floating Market. The researchers analyzed the obtained data by percentage, average and standard deviation. It was found that most Thai tourists were female, aged between 20-29 years old, single, the monthly income less than or equal to 15,000 bath, and still studying at university. Their responses revealed four factors affecting their decision on visiting Khlong Bang Luang Floating Market, Phasi Charoen, Bangkok: (1) Attraction, (2) Accessibility (3) Amenities, and (4) Activities.

 Keywords: Factors affecting decision, Thai tourists, Khlong Bang Luang Floating Market