APPLYING THE SEVEN QUALITIES OF A GOOD PERSON (SAPRISSADHAMMA) FOR PROACTIVE ADAPTATION AMIDST THE COST-OF-LIVING CRISIS : A CASE STUDY OF IMPACTS FROM THE MIDDLE EAST CONFLICT

Abstract

This academic abstract examines the proactive adaptation of the Thai population amidst the severe cost-of-living crisis of 2025–2026, driven by geopolitical conflicts in the Middle East. By integrating the Seven Qualities of a Good Person with modern psychological adaptation and public administration theories, the study analyzes the impact of energy supply chain disruptions specifically attacks on Persian Gulf infrastructure and the blockage of the Strait of Hormuz which triggered a surge in oil and natural gas prices.

The findings indicate that proactive adaptation rooted in these seven principles helps citizens build "intellectual immunity" and life reserves to sustainably counter cost-push inflation. Understanding the causes and effects of global crises reduces panic and fosters proactive financial planning. Self-awareness and moderation optimize the management of limited resources. Furthermore, social awareness serves as a vital mechanism for building social capital to distribute risk and foster grassroots self-reliance. This research suggests that integrating Buddhist principles with behavioral science is essential for ensuring food and energy security, as well as mental stability, in today's volatile world.