DEVELOPMENT OF WORK INTEGRATED LEARNING MODEL TO ENHANCE COMMUNITY ENTREPRENEURIAL SKILLS STUDEN OF LEARNING INSTITUTE FOR EVERYONE

Abstract

This research aimed to: 1) examine the components of community entrepreneurial skills and the work-integrated learning (WIL) approach for enhancing community entrepreneurial skills among students of the Institute of Lifelong Learning for the People; 2) develop a work-integrated learning model to enhance community entrepreneurial skills among students of the Institute of Lifelong Learning for the People; and 3) evaluate the effectiveness of the developed work-integrated learning model. This study employed a research and development (R&D) methodology. The sample consisted of 15 students from the Institute of Lifelong Learning for the People, selected through purposive sampling. The research instruments included interview forms, questionnaires, and model evaluation forms. Data were analyzed using mean, standard deviation, and content analysis.

The research findings revealed that: 1) community entrepreneurial skills consisted of six components: production process management, value chain management, creativity, innovation, social target group management, and digital marketing; 2) the learning model comprised three phases: pre-study, during-study, and pre-graduation; and 3) the developed model demonstrated a high level of appropriateness and effectiveness.