VOTING BEHAVIOR OF PEOPLE AGED 18-30 (GENERATION Z) IN SAMUT PRAKAN PROVINCE

Abstract

This research article aims to examine the level of knowledge organization within an organization, as well as to investigate its key characteristics, supporting factors, and the problems and obstacles in knowledge management within the organization. This study employed a survey research design using a quantitative research methodology. The sample consisted of personnel within the organization under study, selected through appropriate sampling methods.

The research instrument was a questionnaire developed by the researcher based on a review of relevant literature, concepts, and theories. The questionnaire was divided into four parts: Part 1 collected general information of the respondents; Part 2 examined the characteristics of a knowledge organization, covering seven aspects, namely: prioritizing knowledge as the organization’s core capital; promoting continuous learning among personnel; having clear knowledge management systems and processes; facilitating knowledge exchange and sharing within the organization; utilizing information technology to support knowledge management; the role of leadership in promoting a knowledge organization; and the application of knowledge for development and innovation. Part 3 focused on the problems and obstacles in becoming a knowledge organization, and Part 4 gathered additional suggestions. The questionnaire used a five-point rating scale along with open-ended questions. Data collection was conducted through both paper-based and online questionnaires. The collected data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation.

The research findings indicate that the overall level of knowledge organization status is high.Especially in the aspect of prioritizing knowledge as a core organizational asset. The use of information technology to support knowledge management is evident. However, further development is needed in the areas of knowledge exchange and sharing, and the application of knowledge to create innovation. Key obstacles include time constraints, high workloads, and a lack of organizational support mechanisms. The research findings can be used as a guideline for developing organizations into effective and sustainable knowledge organizations.