THE DEVELOPMENT OF PUBLIC POLICY FOR PARTICIPATORY HEALTH PROMOTING IN LOWER SOUTHERN REGION OF THAILAND

Abstract

This study aimed to 1) Analyze the general conditions of public policy development for participatory health promotion in the lower southern region of Thailand. 2) Examine concepts and theories related to the development of public policy for participatory health promotion. 3) Generate knowledge regarding the development of public policy for participatory health promotion in the lower southern region of Thailand. The study employed a qualitative research approach. In-depth interviews and focus group discussions were conducted with purposively selected participants, including public health practitioners, local administrative organizations, local political officials, community leaders, and local residents within Health Region 12, totaling 35 participants. Data were analyzed using inductive content analysis.

          The findings revealed that:

1. The development of participatory health promotion policy in Thailand’s Lower Southern Region shows positive progress but remains limited by gaps in understanding, participation, and communication—especially among vulnerable groups and youth. Linked to broader social issues, it presents both opportunities and challenges that must align with community contexts to achieve sustainable well-being.


2. The concepts and theories indicate strengths rooted in social and religious capital, yet they are constrained by limited resources and participation. Although opportunities arise from village health volunteers, technology, and external support, significant challenges remain, including an aging society, inequality, and instability.


3. The knowledge on developing public policy for participatory health promotion in Thailand’s Lower Southern Region suggests that policy should be grounded in social, cultural, and religious capital, with decentralized structures empowering local authorities and encouraging active public participation. It should strengthen community networks and village health volunteers, adopt proactive and inequality-reducing measures, ensure transparent resource management, and integrate robust information systems and
   e-Health. The expected outcomes include improved well-being, stronger communities, and sustainable development through health charters and intergenerational continuity.