FINANCIAL SKILLS ACCEPTANCE OF TECHNOLOGY AND INCENTIVES THAT AFFECT INVESTMENT BEHAVIOR OF EACH GENERATION OF THE POPULATION

Abstract

The objective of this research is to study financial skills. Acceptance of technology and incentives that affect investment behavior of each generation of the sample population is People aged 20 years and over are considered to be of legal age and can give consent to participate in the research. Living in Bangkok This research is quantitative research The sample group consisted of 450 people and analyzed statistical data consisting of Descriptive statistics include percentage, mean deviation. Standards and test hypotheses using inferential statistics, including analysis of variance (one-way Anova), multiple regression analysis (Multiple Regression Analysis)

          The results of the study found that

          1) Population aspect found that financial skills technology acceptance Investment incentives and behavior do not affect the Generation

          2) Personal factors found that occupation, income, education level Affects investment behavior. Gender does not affect investment behavior

          3) Financial skills factors found that financial knowledge Financial attitudes and financial behavior Affects investment behavior

          4) Factors of technology acceptance: It was found that perception of the benefits of technology Perception of ease of use trust and safety Behavior of using technology and investing in intention of continuous use Affects investment behavior

          5) Investment motivation factors found that recognizing the benefits of technology Affects investment behavior