HUMAN RESOURCE MANAGEMENT STRATEGY: THE KEY TO ENHANCING ORGANIZATIONAL PERFORMANCE

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Chen Liang
Napawan Netpradit
Pichaphob Panphae

Abstract

Human resource management is a critical factor that contributes to enhancing an organization's performance in an era of rapid economic and technological changes. Effective human resource management can increase employee potential and strengthen an organization's ability to compete sustainably. Key strategies in human resource management include developing new skills and knowledge for employees, enabling them to adapt and respond effectively to various changes. Creating motivation in different forms helps to keep employees engaged and committed to organizational development. Additionally, fostering a work environment conducive to productivity is essential for improving job satisfaction and increasing employee efficiency. Developing new skills and providing opportunities for learning and growth within the organization will equip employees to face challenges in the market and adapt to technological advancements. Proper motivation not only helps employees perform better but also makes them feel valued and ready to work towards achieving organizational goals. Creating an environment that promotes effective work will ensure that employees are happy in their roles and motivated to give their best, which is a key factor in building a strong organizational culture. Good human resource management will enhance relationships between staff and management, helping the organization achieve its goals efficiently. It also contributes to the improvement of internal processes, making them more suitable and up-to-date. Therefore, investing in human resources is a key element in strengthening the organization's performance in the long term.

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