THE YOUTH PROBLEMS IN THE GLOBALIZATION ERA THAT AFFECT THE CULTURE IN THAI SOCIETY

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Narubet Papol

Abstract

This article examines the impacts of globalization on Thai youth and the
resulting cultural transformations within Thai society. It argues that while
globalization provides opportunities for creativity, education, and international
engagement, it also generates significant challenges including identity
confusion, consumerism, language shifts, digital media problems, and the
erosion of community bonds. These youth problems affect traditional cultural
values such as kreng jai, bun khun, and Buddhist practices, leading to
weakened family ties, reduced religious engagement, and hybridization of
language and arts. In response, Thai society has employed coping mechanisms
such as integrating cultural heritage into education, strengthening family and
community resilience, promoting media literacy, and developing hybrid cultural
forms. The article concludes that the key challenge is to balance global
engagement with cultural preservation, empowering Thai youth to be both
global citizens and cultural custodians.

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