DETERMINANTS OF INTERNATIONAL LOGISTICS SERVICE PROVIDER SELECTION AMONG IMPORT-EXPORT BUSINESSES
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Abstract
This research aimed to: (1) examine the level of opinions of business operators regarding factors such as price, quality, technology, reputation, flexibility, and safety in international logistics services; (2) investigate the relationship between these factors and the decision to select logistics service providers; and (3) propose guidelines for improving logistics services in alignment with the needs of business operators. The researcher employed stratified random sampling combined with systematic sampling to collect data from a total of 400 respondents, a sample size considered appropriate for statistical analysis requiring sufficient data to ensure accuracy and reliability. The respondents were drawn from import and export companies located in key port areas of Thailand, namely Laem Chabang Port, Khlong Toei Port, and Bangkok Port. The data were analyzed using descriptive statistics, Pearson’s correlation coefficient, and multiple regression analysis.
The findings revealed that (1) The respondents’ overall opinions on all factors were at a high level, with the highest mean scores found in safety, service quality, and pricing, respectively. (2) All factors were significantly and positively correlated with the decision to select logistics service providers at the 0.01 level. The highest correlation coefficients were found in price (r = 0.72), service quality (r = 0.68), and safety (r = 0.65). (3) Multiple regression analysis indicated that price (β = 0.38), service quality (β = 0.30), and safety (β = 0.25) significantly influenced the decision to select international logistics service providers, explaining 67% of the variance (R² = 0.67).
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