THE SATISFACTION OF PUBLIC AND PRIVATE MANAGEMENT IN USING THE SUBWAY (MRT) OF THE POPULATION IN BANGKOK

Abstract

The objectives of this research are 1) to study the satisfaction of public and private sector management in using services, 2) to study factors that influence public and private sector management in using services, and 3) to study guidelines Development of public and private management in the use of the subway train (MRT) of the population in Bangkok Quantitative and qualitative research Using questionnaires and interviews. The sample group used in the research is people who use the subway (MRT) by purposive selection, numbering 400 people. The target population includes representatives of relevant agencies numbering 13 people The statistics used in the analysis are basic statistics, such as frequency values and percentage values, and multiple regression analysis using a hierarchical variable selection method Descriptive data analysis.

The results of the research found that: 1) Satisfaction level of public and private management in using the subway (MRT) service of the population in Bangkok. Overall, every aspect is at a moderate level ( =3.04 S.D.=0.28) which can be ordered from highest to lowest as follows most valuable is the aspect of amenities is at a moderate level ( =3.06 S.D.=0.34, followed by Service channels is at a moderate level ( =3.04 S.D.=0.26) and service staff is at a moderate level ( =3.03 S.D.=0.17) respectively. 2) Factors influencing public and private sector management in using services Significantly include Economic conditions (X1) Cultural and Attitude (X3) and management side (X5) The three independent variables had coefficients of the predictors in the raw scores (b) of 2.218, .626, and -.634, respectively. 3