AN INSTRUCTIONAL APPROACH BASED ON EXPERIENTIAL LEARNING AND COOPERATIVE LEARNING TO ENHANCE ORAL COMMUNICATION SKILLS AND TEAMWORK SKILLS OF STUDENTS MAJORING IN PASSENGER TRANSPORTATION SERVICES

บทคัดย่อ

This study focuses on cultivating oral communication and teamwork skills among students majoring in passenger transport services. Traditional teaching methods are insufficient for developing such practical abilities; thus, the author proposes a teaching model that integrates experiential learning and cooperative learning. Experiential learning immerses students in real or simulated scenarios, enabling them to directly tackle communication and collaboration challenges while enhancing their initiative and capacity for practical reflection. In contrast, cooperative learning organizes students into groups, nurturing their skills in expression, active listening, collaboration, and conflict resolution through collaborative task completion. A teaching experiment was conducted with 25 passenger service students over 18 weeks, and assessments were carried out using oral tests, teamwork evaluations, self-evaluations, and peer reviews. Results show significant improvements in students’ oral accuracy, fluency, and adaptability, as well as strengthened teamwork abilities in areas such as role recognition, leveraging strengths, and effective cooperation. Additionally, students expressed high satisfaction with the method, showing increased interest and stronger professional identity. The author’s primary contribution lies in proposing and validating this effective teaching approach, which provides a practical and scalable pathway for advancing educational reform in passenger transport service training programs.