WORKING MOTIVATION OF ADMINISTRATIVE STAFF AT NANNING UNIVERSITY

บทคัดย่อ

The objectives of this research were: (1) to study the working motivation level of administrative staff, and (2) to study the guidelines for enhancing the working motivation of administrative staff at Nanning University. The sample group was 140 administrative staff at Nanning University. The research instruments were questionnaires and structured interviews. The statistics to analyze the data were percentage, mean, standard deviation, and content analysis.

The results were found that: (1) the working motivation level of administrative staff in five aspects was at a high level. And (2) the guidelines for enhancing working motivation of administrative staff at Nanning University have multiple approaches as follows: 1) Compensation incentives, establish a market-oriented and internally fair compensation system based on job value, ability, and performance, integrating short- and long-term incentives and enhancing transparency of compensation policies. 2) Work environment, improve intelligent and humanized office systems through information technology reform, strengthen mental health support, and cultivate a respectful and inclusive organizational culture. 3) Organizational relationships, enhance team cohesion through service-oriented leadership, effective communication and collaboration mechanisms, and sound mentoring and conflict management systems. 4) Career development, implement a dual-track career development system with clear promotion pathways, fair recruitment mechanisms, and systematic career planning and leadership training. 5) Work achievement, promote goal-oriented participatory management by supporting innovation, recognizing phased achievements, and providing diverse platforms for showcasing work outcomes.