GUIDELINES FOR COMMUNICATION MANAGEMENT IN DISSEMINATING KNOWLEDGE OF THE COMPUTER CRIME ACT OF THUNG SONG TOWN MUNICIPALITY

Abstract

This research aims to study: 1) approaches to content design management, and 2) approaches to media utilization in disseminating knowledge about the Computer Crime Act of Thung Song Municipality. This is a qualitative study conducted through in-depth interviews with 27 relevant participants from seven groups: 1) policy makers, 2) organizational executives, 3) organizational communication practitioners, 4) educators, 5) citizens, 6) community leaders, and 7) political communication scholars. The research instrument was a structured in-depth interview guide. Data were collected individually and analyzed using thematic analysis.

The study found that 1) the approach to content design management for knowledge dissemination is carried out systematically, beginning with an examination of public problems, knowledge, behaviors, and needs. This information is used to design content that is appropriate for target audiences. The content must be accurate, easy to understand, credible, and connected to everyday life, while emphasizing prevention and the protection of citizens in becoming quality digital citizens, and 2) The approach to media utilization for knowledge dissemination should integrate a mix of media, including interpersonal communication, activity-based media, public address systems, websites, and social media. This integrated approach enables broad public reach, encourages participation, and promotes knowledge, awareness, and responsible digital media use within the community.