FACTORS AFFECTION ACCESS AND PERCEPTION OF PUBLIC RELATIONS INFORMATION REGARDING THE ELECTION OF THE CHIEF EXCUSIVE OF HIN NGOM SUBDISTRICT ADMINISTRATIVE ORGANIZATION, MUENG DISTRICT, NONG KHAI PROVINCE

Abstract

This research the objective is to 1) the level of factors affecting access to and awareness of election public relations information for the Subdistrict Administrative Organization Chairman election; 2) the level of access to and awareness of election public relations information for the Subdistrict Administrative Organization Chairman election; 3) factors affecting access to and awareness of election public relations information for the Subdistrict Administrative Organization Chairman election; and 4) suggestions for guidelines on publicizing election information for the Hin Ngom Subdistrict Administrative Organization Chairman election, Mueang District, Nong Khai Province. The population consists of eligible voters. The sample size was calculated using Yamane's formula, resulting in 358 people. Data was collected using questionnaires. Statistical analyses included mean, standard deviation, Pearson coefficient, and multiple regression analysis using the Enter method.

Research findings: 1) The overall level of factors influencing access to and awareness of election public relations information for the Subdistrict Administrative Organization Chairman election was at the highest level. 2) The overall level of access to and awareness of election public relations information for the Subdistrict Administrative Organization Chairman election was at the highest level. 3) The relationship between factors influencing access to and awareness of election public relations information for the Subdistrict Administrative Organization Chairman election was low and statistically significant at the .01 level, with a multiple correlation coefficient of .442 (R = .442). All independent variables explained 19.5% of the variance of the dependent variable, with an R² = .195 and an F = 28.651, indicating that the independent variables influenced access to and awareness of election public relations information for the Subdistrict Administrative Organization Chairman election. 4) Suggestions for public relations guidelines include increasing communication channels for disseminating information and establishing an election education center.