THE ROLE OF SCHOOL ADMINISTRATORS IN PROMOTING POSITIVE ORGANIZATIONAL CULTURE: A CASE STUDY OF WATKETHO SCHOOL UNDER THE PHUKET PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Abstract

The objectives of this research were to: 1) study the concepts and roles of school administrators in promoting a positive organizational culture; 2) examine the conditions and contexts conducive to creating a positive organizational culture; and 3) investigate the operational practices and recommendations for promoting a positive organizational culture at Watketho School. This study employed a qualitative research methodology, utilizing in-depth interviews as the primary tool. Data were collected from 16 Key Informants, including the school administrative team, teachers, the chairperson of the basic school board, community representatives, and parent representatives of Watketho School under the Phuket Primary Educational Service Area Office. Data analysis was conducted using the triangulation method to ensure validity and reliability.

          The research findings revealed that

          1) Concepts and roles of school administrators in promoting a positive organizational culture: The findings indicated that school administrators play a pivotal role in shaping and strengthening a positive organizational culture by serving as exemplary role models. They demonstrate integrity, transparency, and ethical leadership while clearly communicating the school's vision and shared goals. In addition, recognizing and valuing staff members' contributions enhances intrinsic motivation, organizational commitment, and a shared sense of purpose.

          2) Conditions and contexts conducive to creating a positive organizational culture: The findings showed that strong collaboration with the local community and external networks, together with transparent management, participatory decision-making, decentralized administration, collegial relationships, and a psychologically safe working environment, constitute essential conditions for fostering a positive organizational culture.

          3)Operational practices and recommendations for promoting a positive organizational culture: The findings revealed that effective practices include the implementation of Professional Learning Communities (PLCs), the development of supportive physical work environments, and collegial supervision. Key recommendations include reducing unnecessary administrative workloads, enhancing technological systems and infrastructure, and ensuring policy continuity to promote the long-term sustainability of a positive organizational culture.