THE DEVELOPMENT OF CULTURAL TOURIST ATTRACTIONS TOWARDS THE SUSTAINABILITY OF THE ADMINISTRATIVE ORGANIZATION NONG BUA LAMPHU PROVINCE

Abstract

The purpose of this research is to study the development of cultural tourist attractions towards sustainability of the Administrative Organization. Nong Bua Lamphu Province The sample size was calculated using Taro Yamane's formula, with a total of 330 people. Instruments used for data collection It is a questionnaire consisting of 3 parts, statistics used to analyze the data. Descriptive statistics include number, percentage, mean, and standard deviation for general information of the sample. The reliability of the questionnaire was 0.960.

          The results found that :

          Most of the respondents were male. Accounting for 76.36%, their age is between 31 - 40 years, accounting for 36.67%, having a secondary education level/associate degree. Accounted for 62.73 percent and most of them have agricultural careers. Accounting for 43.33 percent.

          Development of cultural tourist attractions towards sustainability of the Nong Bua Lamphu Provincial Administrative Organization Overall, it was at a high level ( = 3.69) and when considering each aspect, it was found that the aspect with the highest average was tourism marketing ( = 3.78), followed by tourist attraction management ( = 3.71) and the aspect The lowest average was in seeking and creating new tourist attractions ( = 3.62).

          The Nong Bua Lamphu Provincial Administrative Organization's suggestions for guidelines for developing cultural tourist attractions towards sustainability include: Space should be provided for selling community products. There is a permanent market to give citizens a serious place to sell.