PRESERVING THE VALUE OF THE THAI LANGUAGE AMONG THAI YOUTH IN THE 21ST CENTURY

Abstract

The Thai language is a cultural heritage and a national identity that plays a vital role in the existence of society, both in communication and education. However, in the context of the 21st century, characterized by rapid changes driven by digital technology and globalization, the language usage patterns of the people, especially among Thai youth, have shifted significantly. These changes include the use of abbreviations, informal registers, and the blending of foreign languages, which may impact the standards and aesthetic beauty of the Thai language in the long term if proper cultivation is lacking. This academic article aims to analyze the social transitions affecting the linguistic behavior of youth and to propose guidelines for preserving the value of the Thai language in a contemporary social context. The study was conducted through documentary research, collecting and synthesizing relevant academic data. The findings reveal that preserving the value of the Thai language in the modern era requires an integrated development of reading, speaking, and writing skills, alongside the creative application of technology. Key driving strategies involve the collaboration of three main sectors: 1) the family institution, as role models in fostering a love for reading; 2) educational institutions, by organizing modern learning activities that connect with real-life experiences; and 3) digital media and society, by establishing correct values and campaigning for appropriate language use. These efforts aim to raise awareness among Thai youth to collectively sustain the Thai language as a lasting cultural heritage.