DEVELOPMENT OF LEARNING ACHIEVEMENT BASED ON ADVERTISING AND SALES PROMOTION TOPIC BY USING ROLE PLAYING FOR FIRST YEAR VOCATIONAL CERTIFICATE ACCOUNTING STUDENTS, UNDER VOCATIONAL EDUCATION UBONRATCHATHANI PROVINCE

Abstract

The purposes of this research were to: 1) to study the efficiency of development of learning achievement based on advertising and sales promotion topic by using role playing to meet the efficiency of 80/80 2) to compare learning achievement based on advertising and sales promotion topic by using role playing 3)to examine students’satisfaction toward learning through development of learning Achievement based on advertising and sales promotion topic by using role playing for first year vocational certificate accounting students, under vocational education Ubonratchathani Province. The samples were gathered from a classroom of 30 students of first year vocational certificate student in the first semester of the academic year of 2025, obtained through cluster random sampling. The research instruments used consisted of 1) Role playing lesson plans, and 2) a learning achievement test, and 3) a student satisfaction questionnaire. The statistics for data collection were mean, percentage, standard deviation and Dependent Samples t-test. The finding were as follows: 1. The efficiency of the development of learning achievement based on advertising and sales promotion topic by using Role playing, to meet the efficiency of 80/80 was (81.04/84.11), which is higher than the preset criterion. 2. Comparing learning achievement was higher than before, with an average of 25.23 and 84.11 percentages, with a statistical significance level of .05 3. The students’ satisfaction toward the development of learning achievement based on the advertising and sales promotion topic by using Role playing were at a high level