SUSTAINABLE CREATIVE TOURISM RESOURCE ATTRIBUTES TO BAN NEANKLAN, BANG SA KAO SUBDISTRICT, CHANTHABURI PROVINCE

Abstract

This study aimed to explore and classify creative tourism resources, study their characteristics, and propose sustainable creative tourism products and activities in Ban Noen Klang, Bang Srakao Subdistrict, Chanthaburi Province.
The sample consisted of: 1. 400 Thai tourists traveling in Chanthaburi Province and accidental sampling. A questionnaire was used to collect tourist data
and analyze the data using descriptive statistics such as mean and standard deviation. 2.10 representatives from government agencies and local residents. Data were collected using in-depth interviews and focus group discussions. Content analysis was also used.

          The results revealed that: 1. Creative tourism resources in Ban Noen Klang can be divided into three groups: cultural heritage, lifestyle, and products that meet diverse needs. 2. The overall characteristics of creative tourism resources in Ban Noen Klang are at the highest level. The characteristics of creative tourism resources with the highest value are: 1. Opportunity for tourists 2. Skills and experience building 3. Uniqueness and distinctiveness 4. Authenticity in production methods, products, and real experiences 5. Knowledge exchange between tourists and locals, respectively, and 3. Sustainable creative tourism products and activities at Ban Noen Klang, Bang Srakao Subdistrict, Chanthaburi Province include: 1. Photography and drawing activities reflecting the community's way of life 2.Learning to make peanut desserts 3. Cooking pork leg soup with peanuts 4. Opening a learning center based on the Sufficiency Economy Philosophy 5. Sustainable creative tourism program