THE PRESENTATION OF SEXUAL IMAGES IN MODERN ISAN COUNTRY MUSIC

Abstract

This article aims to study the representation of men and women in Isan country music from 2017 to the present. The study is based on 16 Isan country music songs from 2017 to the present. The concept of representation is used. The study results are presented using a descriptive analysis method. This is a qualitative research.

          The results of the study found that the representation of men in Isan country songs consisted of 4 representations : 1. A caring and selfless seller man; 2. A dishonest and untrustworthy man; 3. An emotionally fragile man; 4. A modest and sincere man. The results of the study of the representation of women in Isan country music found 4 representations :  : 1. A woman who has decision-making power and self-worth; 2. A woman who refuses to be bullied; 3. A woman who loves freedom and challenges convention; 4. A woman who is weak and has been bullied.

          A study of the representations of men and women in Isan country songs shows that these songs present both traditional and contemporary representations of men and women in relation to cultural changes. This has also led to differences between femininity and masculinity from traditional norms. Therefore, Isan folk songs today are not only a form of entertainment, but also present images of people and ideas that have changed with the times.