FACTORS INFLUENCING SUCCESS IN DRIVING AN EXEMPLARY MORAL ORGANIZATION

Abstract

This article aims to explain, analyze, and synthesize the key factors contributing to the success of exemplary moral organizations by drawing upon theoretical concepts, related literature, and case studies. The analysis reveals that success depends on the integration of multiple factors, including moral leadership as a role model and direction setter, organizational culture that nurtures shared values, employee participation that fosters engagement, external support that provides resources and legitimacy, and knowledge management and innovation that enable continuous learning and adaptation. The interplay among these factors creates a “moral spiral” cycle that enhances organizational prominence and sustainability. To address these findings, the article proposes the “MORAL-NET Spiral Model” as a practical framework for guiding the development of moral organizations across diverse contexts, thereby strengthening their role as exemplary institutions and generating positive social impacts.